Three years of Google Chrome: the reasons for success


And 13! In early August, Google released the  thirteenth version "stable" of Chrome. Launched in beta 2 September 2008, the young navigator then underwent a steady if not spectacular, so much so that it begins to threaten his ancestors.
According to statistics StatCounter, Chrome is currently 22.67% share of visits in the world, 27.69% against 42.17% for Firefox and Internet Explorer. But Google's browser continues to gain users ... And snatched especially IE, which, despite a compelling new version, continues to lose ground.


The party however, was not a foregone conclusion for the search giant. So early in September 2008, Google launches in the browser race ... a surprise, orchestrated by the company to create maximum buzz on the web. The idea is to "  rethink the browser  " and propose a software open source (via its variation Chromium) calibrated for online applications, sites rich and complex. "  Today, most of what we use on the daily painting are not just Web pages, these are applications  , " said by way of introduction the long cartoon that accompanied the product launch.

Difficult start despite notable innovations

With Chrome, Google will then start from scratch, almost. Mountain View chose Webkit, the rendering engine of Apple history (and therefore Safari) to animate the browser. And he sticks a javascript engine house, V8, which will directly put the newcomer among the browsers light and fast market.
Chrome also breaks new ground with the support of multi-threading: each process started is managed independently in order to limit the impact of a crash or safety concerns on one of the pages that you visit. The software differs finally a aesthetic point of view: particularly clean, it leaves plenty of space to the site visit.
Despite the undeniable technical qualities, the first few months are difficult for Chrome. Shortly after the launch, a controversy broke out regarding the personal information collected through Google Chrome, including its bar "omnibox." On the other hand, power users , who have long since dropped IE for Firefox, accuse it being too easy and lack of customization: although promised by Google, extensions, which made ​​the success of the "Red Panda" missing ... Chrome just to seduce, the curiosity of the past weeks.

A key product for Google

It was apparently more disconcerting for Google, which immediately opted for very fast development cycles and new versions together. Chrome 2 is launched in early 2009 and is the only browser to display a score of 100/100 on Acid 3 test.
But the real takeoff in the use of Chrome comes with version 4, launched in January 2010, which inaugurated an elegant extensions - no need to restart the software to install, unlike Firefox - and Mac and Linux. Google will then bind the new versions every six weeks ... While the competition is struggling to keep pace: Internet Explorer 9, replacing a happy IE 8 completely overwhelmed, will be launched only late last year. And Firefox 4 will see the day March 22, 2011, days after Chrome 10 ...

Advertising campaigns into the underground

The growing success of Chrome is also due to many factors, including marketing. Rarely have there been so much advertising to Google around one of its products, the firm did not hesitate to promote the browser on its home page in Internet Explorer users, to the clipboard or in the Paris Metro. I must say that Google Chrome is a tool that goes beyond the browser, as shown by the launch of the Chrome Web Store, an App Store for the Web, Chrome and OS, the operating system based on the browser, which however hardly convincing.
To celebrate the third anniversary of Chrome, Google has posted a site that summarizes the evolution of the Web, from 1990 to today. A great way to be aware of rapidly changing technologies and Web browsers.



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