Tablet PCs: Time Warner launches offensive

The American publisher of Time Inc. magazines. (Time Warner) states that all publications will have versions designed specifically for tablet computers before the end of the year.

"In the coming year, there will obviously many more people who use tablets, which will accelerate the demand for content and will attract the interest of advertisers," argued the vice president of Time Inc. . Maurice Edelson in a statement.

Time Inc.. already publishes editions tailored to the shelves of his best-known magazine, the weekly self-titled Time and Sports Illustrated, People and Fortune. In the coming months, other titles such as InStyle, Real Simple and Entertainment Weekly should also get this offer.

"The presence of any portfolio on the shelves will provide our advertiser an additional important digital presence," said Edelson.

Applications of Time Inc.. have already been downloaded more than 11 million times, according to the group.

Subscribers to print editions will benefit from the electronic edition at no additional cost, is it said.

The announcement was made ​​on the day of the presentation of quarterly results from parent Time Warner ( TWX ), marked by an increase of 13.5% of net profit to 638 million dollars, with a turnover of 7 billion , up 10% in one year.

Publications (magazines as Life, People and Fortune, and websites) have improved their profitability with operating income up 10% to 169 million for a turnover of 946 million (+3%), said group.

The share was down 3.24% to 32.90 dollars to 13.00.
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